Prism PR

Prism PR Agency

Earned Media, Digital PR &Authority-Building Solutions

Award-winning full-service public relations agency and digital PR linkbuilding agency.

Prism PR offers flexible ways to work together — from campaign-based pay-for-performance linkbuilding to comprehensive ongoing PR, linkbuilding, crisis communications and reputation management.

Schedule an Intro MeetingExplore Our Solutions

Recognition

PRNEWSPeople of the Year Awards 2026ViewStellar BusinessBest Public Relations in United StatesViewThe Insider WeeklyBest Digital PR & Linkbuilding Agency of 2025View

Trust

Trusted by Leading Brands

NBA
NASCAR
Social Catfish
CareScout
Centerfield
Genworth Financial
Gaia

Authority

Why Earned Media & Authority Matter

  • Paid advertising disappears once the campaign finishes, while earned media and authoritative backlinks become permanent digital assets that are more critical than ever for showing up in traditional and AI search results.
  • Earned media builds brand authority and keeps your company visible in the conversations that influence customers.
  • Brand awareness and positive coverage foster lead generation and customer acquisition.
Google
ChatGPT
AI Search
Traditional Search

Solutions

Three Ways to Work With Prism

Choose a focused linkbuilding campaign, an ongoing PR partnership, or a comprehensive strategic communications engagement.

Offering 1

Pay-for-Performance Linkbuilding

If we don’t secure links, you don’t pay.

Starting at $2,050

Campaign-based · industry study / content fee + qualifying links secured

A flexible, campaign-based option for companies primarily focused on authoritative editorial backlinks.

  • Data-driven industry studies and newsworthy reports
  • Journalist outreach to relevant publications
  • Do-follow editorial backlinks, DR 90–50 focus
  • Flexible backlink budget
See details
Recommended

Offering 2

Full-Service PR + Linkbuilding

Starting at $7,500/month

12-month engagement · 4 data-driven studies per year

An ongoing PR partnership combining earned media, thought leadership and continuous linkbuilding.

  • 4 data-driven studies per year
  • Ongoing digital PR and linkbuilding
  • Proactive media relations and corporate PR
  • Executive thought leadership, profiles and expert commentary
  • Corporate and executive awards, speaking and panel opportunities
  • Backlink reclamation from existing media coverage
  • Ongoing strategic counsel, strategy calls and reporting
See details

Offering 3

Full-Service PR + Linkbuilding + Crisis & Reputation

Starting at $10,000/month

12-month engagement · 6 data-driven studies per year

Prism functioning as your ongoing strategic communications partner, including crisis and reputation work.

  • Everything in Full-Service PR + Linkbuilding
  • 6 data-driven studies per year
  • Crisis communications strategy, messaging and media response
  • Online reputation management and strategy
  • Wikipedia assessment and compliant support
See details

Offering 1

Pay-for-Performance Linkbuilding

If we don’t secure links, you don’t pay.

Prism develops newsworthy reports and studies and pitches them to relevant journalists to secure authoritative editorial coverage and do-follow backlinks.

Backlink Pricing

DR 90+e.g. USA Today, Mashable, CNBC, Bloomberg
$3,000
DR 80+
$1,500
DR 70+
$1,000
DR 60+
$600
DR 50+
$500
Below DR 50
No Charge

Links are priced by the domain rating of the publication. The backlink budget is flexible and set with you before the campaign begins.

Give Journalists Something Worth Covering

Industry study / content fee starting at $2,050 — a proprietary, data-driven study built to earn editorial coverage. Each study includes:

  • Ideation
  • Research
  • Data mining and analysis
  • Statistical Z-score rankings where appropriate
  • Approximately 1,500 words
  • 5–10 infographics
  • Graphic design
  • Interactive graphics where appropriate
  • Your writing team: a national US journalist and CEO Rick Pendrick
  • PR campaign strategy
Recommended

Offering 2 · Starting at $7,500/month · 12-month engagement

Full-Service PR + Linkbuilding

Four data-driven studies per year plus ongoing digital PR, media relations, executive visibility and backlink reclamation, with regular strategy calls, reporting and direct access to the Prism team.

Media Relations

  • Company story, products and services
  • Industry trends and proprietary data
  • Consumer and B2B offerings
  • Technology, AI and corporate developments
  • Expert commentary and “best of” roundups

Corporate & Executive Communications

  • Feature stories and executive profiles
  • Thought-leadership placements
  • Corporate and executive awards
  • Speaking opportunities and conference panels
  • Key messaging and executive positioning

Backlink Reclamation

  • Audit of historical media coverage
  • Identify mentions published without a link
  • Outreach to publications and journalists where appropriate
  • Request relevant backlinks be added

Offering 3 · Starting at $10,000/month · 12-month engagement

Full-Service PR + Linkbuilding + Crisis & Reputation

Everything in Full-Service PR + Linkbuilding, with six data-driven studies per year, plus crisis communications, online reputation management and Wikipedia support — Prism as your ongoing strategic communications partner.

Crisis Communications

  • Crisis strategy and key messaging
  • Media response and holding statements
  • Proactive communications
  • Reputation protection

Online Reputation Management

  • Search reputation analysis
  • Identifying outdated or inaccurate information
  • Strengthening authoritative third-party coverage
  • Ongoing online reputation strategy

Wikipedia Support

  • Assessment of existing presence and sourcing
  • Compliant, guideline-based support and strategy
  • Identifying gaps in authoritative citations
  • Building the third-party coverage that sourcing requires

Coverage

Recent Media Wins

AARPDR 91

10 Worst States for Age Discrimination on the Job

Client: CareScout

View Coverage
The StreetDR 87

Only 9 states give seniors enough retirement savings

Client: CareScout

View Coverage
USA TodayDR 92

He climbed Kilimanjaro for his 90th birthday. What he wants everyone to know about aging

Client: CareScout

View Coverage
Boston GlobeDR 90

World Cup quarterfinal tickets are getting more expensive

Client: Ticket-Compare

View Coverage
BloombergDR 92

World Cup 2026's Dynamic Pricing Has Tickets Going One ...

Client: Ticket-Compare

View Coverage
InvestopediaDR 92

Report Projects Retirees in 41 States Will Outlive Their Savings—Is Yours on the List?

Client: CareScout

View Coverage
ForbesDR 94

The Safest States For Retirement And The Tax Risk Most Rankings Miss

Client: CareScout

View Coverage
Business InsiderDR 92

A retired doctor started exercising seriously at 50. At 90, he climbed Kilimanjaro.

Client: CareScout

View Coverage

Proven Results

Case Studies

Social Catfish

How Social Catfish Became the Go-To Authority on Online Scams

3,862Editorial Backlinks
77.3Average DA
+372%Revenue Growth

Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.

ReutersCNBCUSA TodayBusiness InsiderTODAYFOX NewsVox

“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”

David McClellan — Founder, Social Catfish

Seniorly

Building Authority That Supported an Acquisition

317Stories With Backlinks in 2025
76.2Average DA
AcquiredBy CareScout

Prism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.

CNBCFortuneNewsweekAARPMashableEntrepreneurInvestopediaTravel + Leisure

Centerfield

Editorial Authority That Helped Create Exit-Level Value

1,489Editorial Backlinks
73.9Average DA
AcquiredPortfolio Acquired by Centerfield

Prism developed digital PR and linkbuilding campaigns across a portfolio of affiliate brands using state rankings, national trend reports, proprietary research and expert commentary — generating 1,489 editorial backlinks while strengthening organic visibility, authority and the value of the underlying digital properties.

Compare

Which Prism Model Is Right for You?

FeaturePay-for-PerformanceFull-Service PR + LinkbuildingRecommendedFull-Service PR + Linkbuilding + Crisis / Reputation
High-Authority Backlinks✓✓✓
Do-Follow Linkbuilding✓✓✓
Data-Driven StudiesPer campaign4 / year6 / year
Journalist Outreach✓✓✓
Ongoing Media Relations—✓✓
Corporate PR—✓✓
Executive Thought Leadership—✓✓
Executive Profiles—✓✓
Awards Strategy—✓✓
Speaking Opportunities—✓✓
Existing Coverage / Backlink Reclamation—✓✓
Strategic PR Counsel—✓✓
Crisis Communications——✓
Online Reputation Management——✓
Wikipedia Support——✓
EngagementCampaign-based12 months12 months
PricingStarting at $2,050 + qualifying linksStarting at $7,500/monthStarting at $10,000/month

Process

How Prism Works

Discovery

Understand your business, goals and existing assets.

Content Evaluation

Determine whether existing content is newsworthy or a proprietary study should be created.

Campaign Development

Build media angles, messaging and outreach strategy.

Journalist Outreach

Pitch relevant journalists and publications.

Editorial Coverage

Earn high-authority do-follow editorial backlinks.

Reporting

Document every secured placement and campaign performance.

Prism PR

Why Prism

Senior, Award-Winning PR Expertise

Award-Winning Leadership

Rick Pendrick was named a 2026 PR News Person of the Year in Digital PR and Data.

Senior Team

Campaigns are built by experienced PR executives, journalists, SEO specialists and designers.

Editorial Outreach

Stories are pitched to journalists using newsworthy content and strategic PR campaigns.

Average Campaign Performance

20.1 links per campaign with an average DA of 76.9.

Limited Client Roster

We intentionally limit the number of active engagements to preserve outreach quality.

Prism PR

Get Started

Which Prism Solution Is Right for Your Brand?

Whether you need a focused linkbuilding campaign or an ongoing strategic PR partner, Prism can recommend the right engagement based on your goals.

Schedule an Intro MeetingDiscuss Your Goals

Pay-for-Performance Linkbuilding

Starting at $2,050

Campaign-based · industry study / content fee + qualifying links secured

Recommended

Full-Service PR + Linkbuilding

Starting at $7,500/month

12-month engagement · 4 data-driven studies per year

Full-Service PR + Linkbuilding + Crisis & Reputation

Starting at $10,000/month

12-month engagement · 6 data-driven studies per year