Prism PR Solutions | Earned Media, Digital PR & Linkbuilding

Award-WinningFull-Service PR Agency

Earned media, linkbuilding, social proof, visibility, credibility, SEO, AEO and GEO.

Prism PR offers flexible ways to work together — from campaign-based pay-for-performance linkbuilding to comprehensive ongoing PR, linkbuilding, crisis communications and reputation management.

Why Earned Media Matters More in 2026 Than Ever Before

If your brand doesn’t show up in Google or ChatGPT when people are looking for your services, it is like you do not exist.

84%

of the sources AI cites are earned media. Muck Rack analyzed more than 25 million links cited in ChatGPT, Claude and Gemini answers. Source: Muck Rack, What Is AI Reading? (May 2026)

0.3%

of AI citations come from paid or advertorial content. Ads do not get your brand into AI answers. Source: Muck Rack, What Is AI Reading? (May 2026)

of Google visits with an AI summary end in a click on a regular search result, versus 15% without one. Source: Pew Research Center (July 2025)

How Social Catfish Became the Go-To Authority on Online Scams

3,862Editorial Backlinks

77.3Average DA

+372%Revenue Growth

Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.

Reuters

CNBC

USA Today

Business Insider

TODAY

FOX News

Vox

Read the Full Case Study

“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”
David McClellan — Founder, Social Catfish

491 Stories, Zero Negative Headlines

491Stories Placed in Year One

2.6BMonthly Audience Reach

100%Positive or Neutral Coverage

Gaia (NASDAQ: GAIA) came to Prism with press coverage that was almost entirely negative, and that record followed it into search results, AI answers and its Wikipedia page. A year-long PR, crisis communications, reputation management and Wikipedia campaign earned coverage from Fox News, Newsweek and Parade, brought The Wall Street Journal and The New York Times Magazine to Gaia events for the first time, and generated $24.4 million in advertising value with zero negative stories.

Read the Full Case Study

Building Authority That Supported an Acquisition

317Stories With Backlinks in 2025

76.2Average DA

AcquiredBy CareScout

Prism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.

CNBC

Fortune

Newsweek

AARP

Mashable

Entrepreneur

Investopedia

Travel + Leisure

Read the Full Case Study

Names.org

135 Backlinks in 30 Days

135Editorial Backlinks in One Month

75.6Average Domain Rating

+27.3%Revenue Growth

Prism turned Names.org’s baby name prediction model into a national forecast and 50 state-by-state stories, each pitched to local newsrooms ahead of the official Social Security Administration release. One data study earned 135 editorial backlinks in a month, grew website traffic 70.4% and lifted revenue 27.3%.

Read the Full Case Study

Editorial Authority That Helped Create Exit-Level Value

1,489Editorial Backlinks

73.9Average DA

AcquiredPortfolio Acquired by Centerfield

Prism developed digital PR and linkbuilding campaigns across a portfolio of affiliate brands using state rankings, national trend reports, proprietary research and expert commentary — generating 1,489 editorial backlinks while strengthening organic visibility, authority and the value of the underlying digital properties.

Read the Full Case Study

PR That Opened a Billion-Person Market

1,219PR Placements Globally

First-EverNBA Front-Page Feature in the Financial Times

MultimillionDollar Broadcast Deal With Sony

A U.S., India and global media campaign promoted the NBA’s first official visit to India, with All-Stars Pau Gasol and Chris Bosh. After reading the Financial Times feature, a Sony India executive contacted the league, which led to a multiyear, multimillion-dollar deal to broadcast NBA games live in India for the first time.

Read the Full Case Study

Executive and Crisis Communications for NASCAR’s Chairman and CEO

+394%Positive Media Coverage, 2015–2017

$20MPer Season Monster Energy Sponsorship

CES & MilkenCEO Panels Secured

A two-year campaign reshaped coverage of NASCAR Chairman and CEO Brian France amid unfair media scrutiny, positioning him as an innovative leader and highlighting his and his wife Amy’s philanthropy. Positive coverage rose 394%, and his improved image was pivotal in signing Monster Energy for $20 million per season.

Read the Full Case Study

Testimonials

What Clients Say

NBA

“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”

Amanda ThornSVP Marketing Communications, National Basketball Association

NBA & NASCAR

“I had the pleasure of working with Rick at both the NBA and NASCAR. He is a great teammate and partner who has experience working with senior leadership at multi-billion dollar sports leagues. He is a proven commodity in the changing media landscape and always prioritizes the end result.”

Chris TropeanoSenior Vice President, Prosek Group; worked with Rick at the NBA and NASCAR

Gaia

“We’d worked with other PR agencies before, but we never managed to achieve the level of positive media coverage we were hoping for. Prism PR was different. They took the time to understand Gaia and what makes us unique, and turned that into genuine media interest and coverage that we simply hadn’t achieved previously. They’ve been a hugely valuable partner for us.”

Kiersten MedvedichCEO, Gaia

Social Catfish

“Prism PR is the most results-driven PR agency I have ever worked with or seen. Over the past five years, he secured coverage in virtually every major media outlet in the US, UK, Canada and Australia. Our work with Prism is directly correlated to the growth of our company.”

David McClellanFounder, Social Catfish

Seniorly

“Prism PR’s pay-for-performance linkbuilding has been a game changer for both our SEO and public relations. Their success is aligned with our success and they’ve played a key role in securing funding, growing revenue, and improving market share against key competitors.”

Christine HealyChief Growth Officer, Seniorly

Major League Baseball

“Rick Pendrick is a smart, hard-working and results-oriented PR practitioner. He has a great personality and strong knowledge of the media landscape. I always enjoyed working with him because I was confident he would deliver results with meaningful impact.”

Matt BourneSVP Corporate Communications, Major League Baseball

e7Health

“Prism PR is the real deal. … Prism’s campaigns delivered high-quality backlinks which continue to drive traffic to my websites in perpetuity.”

Jonathan Baktari, MDCEO, e7Health and US Drug Test Centers

S+C Communications

“Rick is a savvy, creative, and well-connected PR executive with extensive expertise in corporate communications, brand strategy, and reputation management. His strategic approach makes him invaluable in navigating the dynamic media landscape to achieve his clients’ goals.”

Kim MandaraExecutive Vice President, S+C Communications

HuffPost

“As a journalist, Rick is always a pleasure to work with. He comes up with great angles and makes sure I have all the access and information I need to write a robust and compelling article. He has a unique ability to nurture long-term relationships which benefit his clients.”

Alicia JessopHuffPost Reporter and Sports Attorney

Feature	Pay-for-Performance	Full-Service PR + LinkbuildingRecommended	Full-Service PR + Linkbuilding + Crisis / Reputation
High-Authority Backlinks	✓	✓	✓
Do-Follow Linkbuilding	✓	✓	✓
Newsworthy Data-Driven Studies	Per campaign	6–12 / year	6–12 / year
Journalist Outreach	✓	✓	✓
Ongoing Media Relations	—	✓	✓
Corporate PR	—	✓	✓
Executive Thought Leadership	—	✓	✓
Executive Profiles	—	✓	✓
Awards Strategy	—	✓	✓
Speaking Opportunities	—	✓	✓
Existing Coverage / Backlink Reclamation	—	✓	✓
Strategic PR Counsel	—	✓	✓
Crisis Communications	—	—	✓
Online Reputation Management	—	—	✓
Wikipedia Support	—	—	✓
Engagement	Campaign-based	12 months	12 months
Pricing	Starting at $1,999 + qualifying links	Starting at $7,500/month	Starting at $10,000/month

Feature

Pay-for-Performance

Full-Service PR + LinkbuildingRecommended

Full-Service PR + Linkbuilding + Crisis / Reputation

High-Authority Backlinks

✓

Do-Follow Linkbuilding

✓

Newsworthy Data-Driven Studies

Per campaign

6–12 / year

Journalist Outreach

✓

Ongoing Media Relations

—

✓

Corporate PR

—

✓

Executive Thought Leadership

—

✓

Executive Profiles

—

✓

Awards Strategy

—

✓

Speaking Opportunities

—

✓

Existing Coverage / Backlink Reclamation

—

✓

Strategic PR Counsel

—

✓

Crisis Communications

—

✓

Online Reputation Management

—

✓

Wikipedia Support

—

✓

Engagement

Campaign-based

12 months

Pricing

Starting at $1,999 + qualifying links

Starting at $7,500/month

Starting at $10,000/month

Award-WinningFull-Service PR Agency

Trusted by Leading Brands

Why Earned Media Matters More in 2026 Than Ever Before

Free Backlink Audit

Three Ways to Work With Prism

Pay-for-Performance Linkbuilding

Full-Service PR + Linkbuilding

Full-Service PR + Linkbuilding + Crisis & Reputation

Pay-for-Performance Linkbuilding

We create the content

We pitch journalists

You only pay for links we secure

Backlink Pricing

Give Journalists Something Worth Covering

Full-Service PR + Linkbuilding

Media Relations

Corporate & Executive Communications

Backlink Reclamation

Full-Service PR + Linkbuilding + Crisis & Reputation

Crisis Communications

Online Reputation Management

Wikipedia Support

Media Wins

This scenic state has been named the best place to retire in America in 2026. How 3 factors helped it outrank the rest

Marco Rubio addresses UAP government cover-up allegations

U.S. coronavirus fraud losses near $100 million as COVID scams double

This is What Nascar Learned From the NFL

A New Study Has Ranked the 10 Best Sports States in America

The Wyoming wave: why the Cowboy State is 2026's No. 1 retirement destination

Inside Pentagon's New UAP Whistleblower Program

With star drivers watching, NASCAR Foundation honors humanitarians

Gen Z is falling prey to internet scams at a faster rate than its millennial and Gen X counterparts

FIFA World Cup ticket prices hold steady, hit over $4,000 for games

From $31 an hour to $120K a year, the rising cost of TN senior care

NASCAR brings spiritual tradition to New York

Freddy Silva Interview

On Your Side: Reformed romance scammer shares his schemes

Live entertainment spending surges as young Americans drive 'funflation' trend

Greater pay transparency seen as bridging U.S. gender wage gap

Dr. Art Ulene: How To Climb Mountains at 90

Filipo Biondi Interview

Tech-savvy teens falling prey to online scams faster than their grandparents

What Happened on Twitter When Beyoncé and Jay Z Met Will and Kate

World Cup quarterfinal tickets are getting more expensive

Meet the man training to climb Mount Kilimanjaro for his 90th birthday

Billy Carson Interview

Prince Harry Meets with NBA Star Carmelo Anthony to Support Sports Mentorship Program

Avoid these 3 holiday scams on Black Friday and Cyber Monday

World Cup 2026’s dynamic pricing has tickets going one way: Up

National TV: Dr. Art Ulene's 90th-birthday Kilimanjaro climb

6 WAYS BUSINESS LEADERS KILL COLLABORATION

Richard James Interview

Common scams targeted at teens

What is the best state for sports fans? New study ranks the top 10

HOW TO CONVINCE YOUNG WORKERS TO START A SALES CAREER

90-year-old just became the oldest person to climb Mount Kilimanjaro

Are Love Island Winners Compatible?

Christmas season is also catfishing season. Don’t fall for a romance scam

The NBA’s Full Court Press on Soccer

World Cup 2026's dynamic pricing has tickets going one way: up

This scenic state has been named the best place to retire in America in 2026

Live in studio on UAPs and consciousness

The Groomsman Suit on Fox Business

Estafados en línea con el amor y los negocios. California entre los estados más afectados

Gen Z Drops $128 Average on Tickets Despite 34% Surge, Treats Shows as Social Currency

Hybrid Life & Long-Term Care Insurance

How The Groomsman Suit Plans to Grow Online Sales 300%

Astrologers Say the 2026 Lion’s Gate Portal Could Be More Transformative Than You Think

Adolescentes conocedores de la tecnología son las nuevas víctimas de estas 5 estafas virtuales

Arkansas venues see fewer tours, ticket buyers in 2025

NBA Sets Out To Conquer Next Big Market: India

Long-term care insurance premiums are rising: what you need to know about buying a policy

Ben Stewart Cover Story

Woman loses $1 million in dating scam

TalkSession Moves Therapy From Couch to PC

Why date nights are getting more expensive and how to balance splurging with saving

Buying a home feels unaffordable. But so is owning one, seniors find

Yoga International's Dr. Arielle Schwartz Cover Story

Axis Gear built to make any shade or window blind smart

AI cyber scams and how to stay secure